Press and media
Nordic Lifting press room
Nordic Lifting is a weightlifting and fitness accessories brand founded in 2013 by Swedish entrepreneur Henrik Andersson. The company designs support gear and training tools for lifters who want durable everyday equipment without premium markup. The brand operates out of Woodville, Texas. Products are sold at nordiclifting.com and on Amazon, with select items also listed at Walmart.
Writing about lifting gear? Everything you need is on this page, and editorial samples are available.
Quick facts
- Founded
- 2013
- Founder and CEO
- Henrik Andersson, from Sweden
- US operations
- Woodville, Texas
- First container in Texas
- October 2022
- Categories
- Lifting accessories, support gear, lifting shoes and light home fitness
- Where to buy
- nordiclifting.com, Amazon and select items at Walmart
Founder: Henrik Andersson
Henrik Andersson is the founder and CEO of Nordic Lifting. He is from Sweden. In 2013 he launched Nordic Lifting because he cared about fitness products and believed the market lacked enough solid, well-made options.
Rather than chase a single breakout gadget, he worked product by product, fixing the practical problems he kept seeing in common lifting gear, starting with wrist wraps: stitching that ripped and Velcro that wore out early. He continues to lead the brand.
Brand assets
Free to use for editorial coverage of Nordic Lifting. Each file opens full size in a new tab.
Coverage
BarBend
Nordic Lifting Gloves ReviewBarBend
Best Mini Stair SteppersBarBend
Best Kinesiology TapesBarBend
Best Wrist WeightsBreaking Muscle
Support Yourself: The Nordic Lifting Knee SleeveLift Vault
Nordic Knee Sleeves vs. Rehband Knee Sleeves
Press contact and editorial samples
For interviews, product information or images, email Henrik Andersson directly.
Editorial samples are available at no cost for honest editorial consideration. There is no payment for coverage, no required rating and no obligation to publish.